All at once, the idea becomes monolithic: you can’t move it and you can’t get past it, the idea must be dealt with. This idea is so loud and so bright and so sudden that you forget about the hard work ahead and the obstacles in the way. This idea might not seem so good at the start and might not be well thought out but it has a champion, the driver, that infects others with his enthusiasm. This idea is like a non-stop, 8 Red Bull marathon drive from San Diego to Miami. These ideas are helpful, address a pain point, find a gap in the market, and succeed or fail based on decisions made throughout the process.īut there’s another type of idea that plagues us. These ideas are like, for example, a great new way to store vegetables or a unique content distribution method or a product to clean a dashboard. The family road trip metaphor explains the majority of ideas that we get. Pick a good route, stay alert, and stop regularly and you’ll have a nice trip. Your task isn’t easy and your success anything but guaranteed but the car is packed, the tank is full, and the kids just started a movie. If you have an idea (any idea) and an obsession with making it a reality, the road ahead will be as clear as it possibly can be. There’s more to idea-based success than just obsession but it’s the first thing you’ll want to look for when you’re evaluating the probability of your success. This fear becomes a challenge and our strong desire to meet this challenge comes in the form of obsession.
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It still marks a long road of hard work ending in potentially catastrophic failure but the fear that this causes is more closely related to a roller coaster than it is to a serial killer (with the understanding that some of us have similar issues with roller coasters as we do with serial killers). To some, this “idea as a starting gunshot” concept is familiar. To most people (this off-hand majority calculation was formed by calculating how many people I know have had a great idea and acted on it to success or failure), this terrible beacon is just the scare they need to file the idea under “no thank you but I reserve the right to bitch about it when I see someone else do it.” This is a very common state of mind and it’s probably fine that way.
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You see, ideas are merely step one of a one million step process and, as such, are just simple, albeit painful, indicators that your life is going to get harder and your free time will suffer a devastating loss. As such, the success that you’re apparently owed (I suspect this is a primarily American belief but have not gone far to prove it) isn’t being held hostage by a mental deficiency indicated by your lack of Golden Egg ideas, it is, in fact, just your lack of desire to make the idea happen. The great (or crappy) ideas that remain in your head do no good (or bad) and just serve as an annoying reminder of your lack of time, motivation, or both.
I wrote a post about this before, about how an idea is only good as far as you’re willing to take it. The more subtle insinuation here, however, is that it’s only the lack of a great idea that’s keeping us away from the success that is rightfully ours. The insinuation here is that all of us are just one fantastic idea from fame and fortune. Why can’t I come up with an idea like that? After recovering from awe at the vast technological landscape that surrounds us, some of us have a decidedly self-defeating thought creep into our mind: Between amazing web applications, unprecedented communication options, and practically incomprehensible medical technology advances, we’re living in a time of incredible ideas that have come to fruition. If you take a good look around, you’ll probably find it’s completely overwhelming to try to get a handle on what we’re capable of doing these days.
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